Partnership for Prevention's Leading by Example CEO-to-CEO initiative

Partnership for Prevention's Leading by Example CEO-to-CEO initiative is designed to leverage the workplace to improve health by promoting greater business involvement in health promotion and disease prevention.

The macro goal of Leading by Example is for CEOs to influence the American healthcare system to emphasize prevention rather than treatment.

At the core of the initiative are enlightened CEOs who play a pivotal role in advancing worksite health promotion both through their influence on corporate culture and visible support for such programs.

The participating CEOs "lead by example" in that they make health promotion and disease prevention a part of their business strategy to achieve success through optimum employee performance, and management of health care costs. Additionally, their participation in the Leading by Example initiative helps other executive leaders understand and appreciate the relationship between a healthy workforce and a healthy bottom line.

This is a link to the full 32 page pdf.