Hey, Wal-Mart, Kroger’s Got $4 Generics, Too - WSJ

generics snowball continues to grow, with grocery giant Kroger saying it will now sell more than 300 generic medicines for $4 per prescription. It’s a sweet price for folks without insurance and lower than the co-pays many health plans (including the Health Blog’s) impose for generics.

Call it the Wal-Mart effect. The drugs Kroger will sell at this price (online here) looks a lot like the revised list from the Bentonville gang — who started the whole $4 generics thing — announced last month. Not to be outdone, Target’s hit the $4 bullseye hard, with this roster of bargain generics....